It's really easy to START a Shopify store.

Shouldn't it be easy to run one?

I certainly think so.

Who are you?

My name is Tom, and I am (among some other things) a Shopify App developer.

It dawned on me a while back that there seems to be some mismatch between what the eCommerce community tells people about Shopify, and what it's really like to use it in practice. The buck doesn't stop with the 29.99$ / month you're spending for your Shopify account. In fact, it seems that there is a never-ending stream of money and time-consuming things that your Shopify store needs. To name just a few:

  • Buying themes
  • Buying small tweaks for themes to fit your use case
  • Buying small programming jobs for your store that fix some very small, very specific issues
  • Buying apps for integrations with other services
  • Buying apps for other use cases
  • Buying ads to drive traffic to your store
  • Buying marketing services

And the list goes on and on…

Shopify has two main advantages - it's a really good piece of software, backed by a really strong company. They spend (literally) millions of dollars to make the experience as best as possible for you. What I'd like to do is help you make the most of what they give you, add information and tools myself when what they give you is not enough, and point you in the right direction when both Shopify and I fail in helping you.

So, how are you going to do that?


You're a bona fide merchant, meaning you make your living by selling more and spending less on operational costs. I'm going to hit both of those two points on the head by offering software, educational materials and general guidance to help you sell more and spend less.

That's what they all say. Why are you different?

I'm open. What you see is what you get.

When I'd like to sell you something, I'll be upfront about it. I'll tell you: “Guys, I made a thing. I think it can help you sell more and spend less. Please buy it.". I will not use statements like “WOULD YOU LIKE TO MAKE 1000$-5000$ A MONTH DROPSHIPPING THERMAL STOCKINGS FROM ALIEXPRESS THROUGH AMAZON TO SHOPIFY? CHECK OUT MY SUPER-DUPER-SECRET-MEGA-SYSTEM FOR ULTIMATE SUCCESS!!!!!!!".

Because we're bona fide businesspeople - actual professional human beings - and not some hacksters slinging cheap tricks. Let's treat each other as such.

So, you know how to write. Good for you. What do you actually offer right now?

Excellent question. See that navigation bar on the top right of the website? Pick whatever interests you most. Merchant Tutorials is a nice place to start, in my humble opinion.


Wait, are you that YouTube guy with the red hat?

Oh man, if you're actually asking that you just made my day. Yes, I'm him! This website is a compendium to the channel, and in a sense a more holistic version of my thoughts on the Shopify ecosystem. Keep on reading to see what I mean.

How can I reach you?

I love getting e-mails. In my opinion it is - hands down - the best medium for communication we have today. Send me a message at about anything. I'm also very quick to move over to Slack once we know each other a bit better. I'm a bit less communicative on WhatsApp and Telegram, but can be reached there too. E-Mail me for the deets.